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What are American Depository Receipts (ADRs)?
Public Relations
A strategic communication process that builds mutually beneficial relationships between organizations and their publics.
Promotional Activities
Marketing efforts designed to inform, persuade, or remind customers and potential buyers about a product or service to increase sales.
Goodwill
The intangible asset that allows businesses to earn a higher return than a comparable business with the same tangible assets might generate.
Price Setting
The process of determining the selling price of a product or service, based on costs, market demand, competition, and profitability goals.
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