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If the dollar appreciates relative to the Swiss franc,
Internationalization Process
The strategic process that a company undergoes to expand its operations and presence into foreign markets.
Direct Foreign Investment
An investment made by a company or individual in one country in business interests in another country, in the form of either establishing business operations or acquiring business assets.
Ethnocentric Attitude
Holding the belief that one's own culture, nation, or ethnicity is superior to others, often leading to bias and prejudice.
Individualistic Culture
A culture that emphasizes the needs and goals of the individual over the needs and goals of the group.
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