Examlex
The interest coverage ratio indicates the ability of a firm to meet its contractual obligations for interest, leases, and debt principal repayments out of its operating income.
Aided Recall
A measure of memory where participants are given cues or prompts to help them remember specific information, typically used in market research.
Sales Promotion
Marketing strategies aimed at stimulating demand by offering short-term incentives to buy a product or service.
Free Samples
Products offered to consumers at no cost to introduce a new product, encouraging trial and eventually boosting sales.
Coupon Fraud
The illegal practice of using counterfeit or altered coupons to purchase products or obtaining unauthorized discounts.
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