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____ forecasting is usually based on either the spot rate or the forward rate.
Crisis Impact Stage
The phase in a crisis during which the effects are felt or experienced most acutely.
Coombs' Model
Coombs' Model, also known as the Situational Crisis Communication Theory (SCCT), is a framework used to outline the communication strategies that an organization should employ in response to a crisis in order to protect its reputation.
Company Reputation
The collective assessment by the public of a company's actions, ethics, and ability to deliver desired outcomes.
Crisis Recovery Stage
The phase in crisis management where an organization works to restore stability, rebuild reputation, and implement changes to prevent future crises.
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