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The following information is available on the average costs of the three major banks in a given local market. Bank A has assets of $10 million and average costs are 15 per cent, Bank B has assets of $20 million and average costs of 13 per cent while Bank C has assets of $30 million with average costs of 12 per cent. Average costs are measured as a proportion of total assets. The above figures indicate that:
Revenue
The aggregate revenue from goods sold or services provided that form the main activities of a business.
Profit-Maximizing Firms
Companies that operate with the goal of making the highest possible profit given their resources and market conditions.
Market Supply
The total amount of a specific good or service that is available for purchase in a given market at various prices, over a specified period.
Market Demand
The overall amount of a product or service that every consumer in a market is ready and capable of buying at different price levels.
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