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Identify the Mismatched Pair

question 36

Multiple Choice

Identify the mismatched pair.


Definitions:

IMC Campaign

Integrated Marketing Communications campaign, a strategic approach that integrates various promotional tools and channels to provide a consistent message across all platforms to enhance brand image and achieve marketing goals.

Arouse Interest

The step in marketing or communication where the audience's curiosity or attention towards a product or message is generated.

Hall Of Fans Sweepstakes

A promotional contest or lottery, often associated with sports or entertainment, where fans can win prizes or recognition.

Sales Promotion

Marketing activities and incentives designed to increase consumer purchasing and stimulate product demand, often through discounts, coupons, or bonuses.

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