Examlex
Which of the following statements about trade is true?
Marketing ROI
Marketing ROI, or Return on Investment, measures the efficiency and profitability of investment in marketing activities, comparing the gain from these activities to their cost.
Planning Phase
The initial stage in a project or process where goals are set, strategies are developed, and tasks are outlined.
Marketing Program
A strategic plan that combines all marketing goals and objectives into one comprehensive plan, utilizing various advertising and promotional activities.
Target Markets
Specific groups of potential customers at whom a company aims its products or services.
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