Eastminster Company has the following information:
Definitions:
Prospective Buyers
Individuals or entities showing interest in purchasing a product or service but who have not yet made the purchase.
Integrated Marketing Communications
A strategic approach to marketing that combines multiple communication methods—such as advertising, sales promotion, public relations—to provide clarity, consistency, and maximum communicative impact.
Consistent Message
A communication strategy that ensures all marketing materials and messages are uniform across different mediums and channels.
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