Dirth Company Sells Only One Product at a Regular Price

question 14

Multiple Choice

Dirth Company sells only one product at a regular price of $7.50 per unit. Variable expenses are 60% of sales and fixed expenses are $30,000. Management has decided to decrease the selling price to $6.00 in hopes of increasing its volume of sales. What is the contribution margin ratio when the selling price is reduced to $6 per unit?

• A) 25%
• B) 40%
• C) 75%
• D) 60%

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Definitions:

Perfect Price Discrimination

A pricing strategy where a seller charges the maximum possible price for each unit consumed, extracting the maximum consumer surplus.

Profit

The profit achieved when the revenue generated by a business operation is greater than the expenses, costs, and taxes required to maintain that operation.

Profit-Maximizes

Refers to the strategy or the condition where a firm adjusts its production and pricing to achieve the highest possible profit.

Profit

The financial gain realized when the amount of revenue gained from a business activity exceeds the expenses, costs, and taxes needed to sustain the activity.