Figure 4-3

question 153

Multiple Choice

Figure 4-3.Paney Company makes calendars. Information on cost per unit is as follows:
Fixed marketing expense totaled $13,000 and fixed administrative expense totaled $35,000. The price per calendar is $10.
-Refer to Figure 4-3. What is the variable expense ratio?

• A) 40%
• B) 36%
• C) 50%
• D) 60%
• E) 46%

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Definitions:

Geographical Groupings

The classification of market segments or data based on geographic boundaries or locations, such as countries, states, or cities.

Sales Territories

Divisions within a business's market or geographical area where specific sales responsibilities and targets are assigned to sales representatives or teams.

Location

The particular place or position where something occurs or is situated.

Market-Based Groupings

A method of organizing market segments or categories based on shared characteristics, preferences, or behaviors of the consumer groups.