Biggers Company expects the following results for the next accounting period: 
The sales manager believes sales could be increased by 400 units if advertising expenditures were increased by $10,000. If advertising expenditures are increased and sales increase by 400 units, the effect on operating income will be a(n)
Definitions:
Advertising Slogans
Advertising slogans are memorable phrases used in advertisements to convey the key message or benefits of a product or service to potential customers.
Registered Phrases
Registered Phrases are phrases that have been legally registered for protection, often in the context of trademarks to identify the services or goods of a particular source.
Distribution Function
The process of transporting, storing, and delivering products from the manufacturer to the consumer in an efficient manner.
Warehouse to Retailers
The process of moving products from storage facilities to retail stores for sale to consumers.
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