Tamo Company used an Excel spreadsheet program to run ordinary least squares on a set of cost data for its utility cost. The cost driver for labor cost is employee hours. The following results were produced.
Required:
Definitions:
Promotional Deal
An offer designed to stimulate purchases through special discounts, coupons, or other incentives.
Mass Media Buy
The purchase of advertising space or time on widely distributed media platforms to reach a large audience.
Loyalty Program
A rewards program offered by a company to customers who frequently make purchases, encouraging continued business by offering benefits or perks.
Sweepstakes
A type of contest or promotion where prizes are awarded to participants selected by chance.
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