Examlex
Match each of the ratios named with the proper formula for computation.
-(Cash + Marketable Securities + Accounts Receivable) / Current Liabilities
Central Processing
A cognitive processing route that involves careful and thoughtful consideration of persuasive message content.
Peripheral Processing
A mode of information processing in persuasion that involves focusing on superficial cues rather than the central content of the message, often leading to temporary attitude change.
Need For Cognition
A tendency to engage in and enjoy effortful thinking, analysis, and mental problem solving.
Personal Relevance
Degree to which people expect an issue to have significant consequences for their own lives.
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