Given below are costs incurred during 2012 and 2013 by a company that follows the policy of decreasing the intangible asset account directly as amortized.Research was conducted to discover a new product and costs of $400,000 in 2012 and $800,000 in 2013 were incurred. After several months, a product was created and a patent secured for a cost of $180,000, effective as of July 1, 2013. The company expects to have increased revenues of $500,000 over the next several years. The patent is expected to be useful for the next 10 years.
Definitions:
Personal Selling
A marketing strategy involving direct interaction between a sales representative and prospective buyers to finalize a sale.
Communicating Directly
implies delivering messages in a straightforward manner, ensuring clarity and reducing the chances of misunderstanding.
Promotion
A marketing strategy that involves creating awareness of a product or service, often through advertising, discounts, or special events to increase sales.
Mobile Marketing
Marketing through wireless handheld devices.
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