A Survey of Automobiles Parked in Student and Staff Lots

question 36

Multiple Choice

A survey of automobiles parked in student and staff lots at a large university classified the brands by country of origin,as seen in the table.
What percent of all the cars surveyed were foreign?

• A)44.2%
• B)18.9%
• C)13.1%
• D)25.3%
• E)31.1%

---

Definitions:

Single Marketing Program

A unified strategy designed to promote a particular product or service without segmenting efforts or resources.

Behavioral Segmentation

The process of dividing a market into groups based on consumer behavior patterns as they relate to the use of a product or service.

Consumer Markets

Markets consisting of individuals and households that purchase goods and services for personal consumption.

Product Usage

The manner in which a consumer uses a product, which can influence product development, marketing strategies, and customer satisfaction.