A)52 B)40C)66

question 13

Multiple Choice

• A)52
• B)40
• C)66
• D)60
• E)16

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Definitions:

Advertising Equivalency

A metric used to compare the value of traditional advertising space to publicity or media coverage achieved through other means.

Social Media Equivalency

A valuation method that attempts to equate social media efforts and activities with traditional advertising value.

Display Ad

An online advertising format where visual ads are served on web pages next to content.

Advertising Equivalency Value

An estimated monetary value assigned to non-paid media exposure, based on what the exposure would have cost if it were paid advertising.