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Which of the following statements is false?
Social Responsibility
The concept that businesses should not only focus on maximizing profits but also consider their impact on society and the environment.
Pricing Objectives
Specifying the role of price in an organization’s marketing and strategic plans.
Marketing Plans
Strategic documents that outline a company’s strategy for promoting its products or services to reach targeted customers.
Pricing Objectives
The goals that a company wants to achieve through the pricing of its products or services, which may include maximizing profitability, increasing sales volume, or capturing market share.
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