Examlex
Which of the following statements is false?
Customer Loyalty Measurement
Quantitative or qualitative assessment methods used to gauge the loyalty of a company's customer base, often through metrics like repeat purchases or satisfaction ratings.
Repeat Buying
The act of customers repeatedly purchasing the same brand or product, demonstrating brand loyalty and satisfaction.
Trends
General directions in which something is developing or changing, often identified in social, cultural, economic, or technological contexts.
Recency-Frequency-Monetary Analysis
A marketing analysis technique that segments customers based on their most recent purchase, how often they buy, and how much they spend.
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