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Luther Industries Is Considering Launching a New Toy Just in Time

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Luther Industries is considering launching a new toy just in time for the Christmas season.They estimate that if Luther launches the new toy this year it will have an NPV of $25 million.Luther has the option to wait one year until the next Christmas season to launch the toy,however,the demand next year will depend upon what new toys Luther's competitors introduce and therefore there is greater uncertainty about next year's demand.Launching the new toy today will involve a total capital expenditure of $100 million.If the risk-free rate is 5%,N(d1)is .62 and N(d2)is .65,then what is the value of the option to wait until next year to launch the new toy?


Definitions:

Differential Analysis

The process of comparing the financial differences between alternative business actions in order to make informed decisions.

CVP Analysis

Cost-Volume-Profit Analysis, a financial tool used to estimate how changes in costs, sales volume, and price affect a company's profit.

Incremental Analysis

The process of comparing the additional costs and benefits of a decision to determine if it is worthwhile.

Relevant Information

Data that is applicable to the decision-making process, often involving financial and operational outcomes.

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