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List and briefly describe the chemical sequence of events in the fight-or-flight response to a threatening situation from the binding of epinephrine at the receptor site to readiness for another situation.
Endowment Effect
The phenomenon in which individuals value an owned object higher than its market value simply because they own it.
Prospect Theory
Prospect Theory is a behavioral economic theory that describes how people choose between probabilistic alternatives involving risk, where the probabilities of outcomes are known.
Prospect Theory
A behavioral economic theory that describes how people choose between probabilistic alternatives that involve risk, where the probabilities of outcomes are unknown.
Behavioral Economists
Scholars examining how psychological, cognitive, emotional, cultural, and social influences affect the financial choices of individuals and organizations.
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