Examlex
Which of the following statements regarding employee stock options (ESO) is false?
Click Fraud
The practice of falsely inflating traffic statistics on websites by repeatedly clicking on an advertisement, link, or webpage to generate revenue or undermine competitors.
Click Funding
A form of online fundraising where funds are raised through clicks on a website or social media links, often sponsored by businesses or corporations.
Purchase Frequency
A measure of how often a customer buys a product or service over a specified period.
Advertising Schedule
A plan that outlines where, when, and how frequently an advertising campaign will run to maximize effectiveness and reach.
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