For Each of the Following Items Indicate Whether the Transactions

question 64

Essay

For each of the following items indicate whether the transactions listed below increased (+),decreased (-)or had no effect (o)by inserting the appropriate symbol.

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Definitions:

Unplanned Buying

An impulsive or spontaneous purchase, made without prior intention or planning, often triggered by in-store stimuli or emotional states.

Grocery List

A written or digital list of items to be purchased from a grocery store.

Point-of-Purchase Stimulus

Marketing materials or displays placed at the site of the transaction to influence the consumer's purchase decision at the moment of buying.

Evoked Set

A group of relevant brands that a consumer recalls when making a purchase decision.