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Given the following costs and activity observations for Pike Company's utilities,use the highlow method to calculate Pike Company's variable utilities costs per machine hour.
Market Penetration
A growth strategy where a company aims to increase sales of existing products or services in its current markets, often through competitive pricing, advertising, and promotions.
Market Development
A growth strategy where a company seeks to expand its existing product or service into new markets to attract additional customers.
Build Brand Awareness
The process of making consumers more familiar with a brand, its products, and its values.
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