The Contribution Margin Ratio Is the Same as the Variable

question 46

True/False

The contribution margin ratio is the same as the variable cost ratio.

---

Definitions:

Product Development

The process of creating or improving a product or service, from initial idea through marketing, with the goal of satisfying customer needs.

Market Development

A strategy aimed at expanding the customer base by exploring new markets for existing products.

Product Penetration

Product Penetration is the extent to which a product is recognized and bought by customers in a particular market.

Strategic Marketing Process

A systematic approach to planning, executing, and monitoring marketing strategies to achieve business goals and satisfy consumer needs.