Examlex
If a corporation has suffered only net losses since its inception,the Retained Earnings account will have a positive balance.
Campaign Increment
An increase or addition in the scope, reach, or resources allocated to a marketing or advertising campaign.
Creative Design
The process of using imagination and creativity to produce original and innovative designs for a wide range of applications.
Headline
In an advertisement, large type designed to draw attention.
Puffery
A promotional statement or claim that is subjective, exaggerating the virtues of a product or service, without intending to be taken literally.
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