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What Process Produces Groups of Different Products That Are Identical

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What process produces groups of different products that are identical in many ways but differ in others?


Definitions:

Market Fads

Short-lived trends or crazes in the marketplace that can suddenly explode in popularity but fade away just as quickly.

SWOT Analysis

A strategic planning tool that assesses a company's strengths, weaknesses, opportunities, and threats.

Strength

An organization's capabilities or resources that give it an advantage in meeting the needs of its target markets.

Environmental Scanning

The process of systematically collecting information about external factors that could impact an organization's decision-making and strategic planning.

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