What Is a Secondary Activity

question 95

Multiple Choice

What is a secondary activity?

• A)the second activity on the activity list
• B)an activity driver
• C)one that is consumed by the final cost object
• D)one that is consumed by intermediate cost objects

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Definitions:

Consumer Behavior

The study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences.

Product Reliability

The probability that a product will function without failure over a specified period under stated conditions.

Framing

Tendency to rely on the context in which a choice is described when making a decision.

Salience

The perceived importance of a good or service.