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What are controllable costs?
Cigarettes
Narrow cylinders of finely cut tobacco rolled in paper for smoking, known to contain harmful substances including nicotine.
Behaviour Modification
The use of empirically demonstrated techniques to improve behavior, often by altering environmental variables.
Target Behaviour
A specific action or pattern of actions that a behavior modification program aims to alter or improve.
Baseline Data
Initial data collected at the beginning of a study, used for comparison with data collected during or after an intervention.
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