What Is the Term for a Decision to Make or Eliminate

question 84

Multiple Choice

What is the term for a decision to make or eliminate an unprofitable product?

• A)special-order decision
• B)keep-or-drop a product-line decision
• C)make-or-buy decision
• D)process further decision

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Definitions:

Marketing Plans

Detailed strategies outlining the advertising, targeting, and selling efforts for a product or service, designed to achieve specific financial and market share goals.

Diversification

A strategy of increasing business opportunities through new markets or products, aiming to reduce risks associated with over-reliance on a single product or market.

Product Development

The process of creating or improving a product or service, from initial idea through marketing, with the goal of satisfying customer needs.

Market Development

A strategy aimed at expanding the customer base by exploring new markets for existing products.