What Is the Term for Pricing a New Product at a Low

question 70

Multiple Choice

What is the term for pricing a new product at a low initial price to build market share quickly?

• A)penetration pricing
• B)predatory pricing
• C)price skimming
• D)target costing

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Definitions:

Goals

Desired results or objectives that an individual or organization aims to achieve within a certain timeframe.

Vested Interest

A personal stake or involvement in an undertaking or situation, especially one expecting to gain some personal benefits.

Comprehensiveness

The quality of being complete and including all or nearly all elements or aspects of something.

Social Scientists

Professionals who study human behavior, societies, and social relationships, typically using methods from the humanities and natural sciences.