What Is a Nonfinancial Measure That Can Be Used to Determine

question 14

Multiple Choice

What is a nonfinancial measure that can be used to determine customer loyalty?

• A)number of repeat customers
• B)dollars in repeat customer orders
• C)total orders in dollars
• D)sales dollars per customer contact

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Definitions:

Average Investment

A metric used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments.

Net Present Value Method

A method used in capital budgeting to evaluate the profitability of an investment or project by calculating the difference between the present value of cash inflows and the present value of cash outflows over a period of time.

Desired Rate of Return

The minimum expected yield by investors for their investment, reflecting the risk level and opportunity cost.

Initial Investment

The amount of money put into a project or investment at the beginning, before any returns are realized.