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What does a strategy map provide?
Marginal Value
Additional benefit derived from purchasing one more unit of a good.
Consumer Surplus
The gap between the price consumers are ready to pay for a good or service and the price they actually incur.
Marginal Revenue
The surplus revenue acquired from the sale of one more unit of a good or service.
Profit Maximizing Output
The level of production at which a firm achieves the highest possible profit, determined by the point where marginal cost equals marginal revenue.
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