Examlex
The consolidation entry at date of acquisition will include (referring to Smith) :
Evoked Sets
Refer to a group of brands or products a consumer considers during the decision-making process before making a purchase.
Evoked Set
A group of relevant brands or products that a consumer remembers when making a purchase decision.
Locus of Control
A psychological concept referring to the degree to which individuals believe they have control over the events in their lives.
Perceived Risk
The level of risk that a consumer associates with purchasing a particular product or service, which can influence their buying decision.
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