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Who is most likely to be poor?
Gatekeeper
The buying center participant who controls information or access to decision makers and influencers.
Technical Information
involves details and data about how something works or needs to be used, often necessary for understanding complex products or systems.
Vendor Performance Analysis
The assessment and review of a supplier's deliverables, quality, reliability, and overall performance in supplying goods or services.
B2B Marketing
B2B marketing refers to the marketing strategies and practices aimed at selling products or services from one business to another.
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