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A cutthroat competitor will not lower their price because they believe that
Unconditioned Stimulus
In classical conditioning, a stimulus that naturally and automatically triggers a reflexive response without any prior learning.
Conditioned Stimulus
An initially neutral signal that, once it's linked with an unconditioned stimulus, ultimately provokes a conditioned response.
Conditioned Response
A learned response to a previously neutral stimulus that has become associated with an unconditioned stimulus.
Ivan Pavlov
A Russian physiologist best known for his work in classical conditioning, demonstrating the learning process of associative reflexes.
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