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If marginal cost is less than average total cost,
Business-stealing Externality
A negative effect where a new entrant in a market draws customers from existing businesses, potentially harming those businesses without creating new value for the market as a whole.
Negative Externality
A cost that affects a party who did not choose to incur that cost, often associated with the production or consumption of a good or service.
Advertising
The activity or profession of promoting products, services, or ideas through various forms of media.
Product Quality
A measure of the perceived value, reliability, and performance of goods or services as judged by consumers.
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