-Assume the demand curve is line AD.If price is CB,then in the graph above,consumer surplus is bounded by
Definitions:
Tangibles
Tangibles are physical items or assets that can be seen, touched, and quantified, often used to assess service quality in businesses.
Marketing of Services
Strategies and tactics used to promote and sell intangible services, as opposed to tangible goods.
Delivery Gap
A type of service gap; the difference between the firm’s service standards and the actual service it provides to customers.
Service Standards
The levels of performance and quality that service providers commit to delivering to their customers.
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