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Total revenue will fall if
Unconscious Processes
Mental processes that occur without conscious awareness, influencing thoughts, feelings, and behaviors.
Ivan Pavlov
A Russian physiologist known for his work in classical conditioning, demonstrating the associative learning process through experiments with dogs.
John B. Watson
An American psychologist who established the psychological school of behaviorism, emphasizing the study of observable behavior over internal phenomena like feelings and thoughts.
Unconscious Motives
Underlying influences on behavior that stem from desires or feelings of which an individual is not aware.
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