Which Statement Is the False

question 104

Multiple Choice

Which statement is the false?

• A)Advertising will tend to shift the demand curve for the product to the right.
• B)The goal of advertising is to make a firm's demand curve less elastic.
• C)Advertising campaigns attempt to convince the consumer that the product is unique and a necessity.
• D)Advertisers go to great lengths to build brand loyalty,thereby making the demand for their products more elastic.

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Definitions:

Heritability

A measure of how much of the variation in a trait among individuals within a population is due to genetic factors.

Factor Analysis

A statistical approach for expressing the differences among observed, interrelated variables by means of fewer, not directly observed variables, referred to as factors.

Predictive Validity

The extent to which a score on a scale or test predicts future performance on a related outcome.

Spelling Bee

A competition in which participants are asked to spell a broad selection of words, usually with a varying degree of difficulty.