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Which of the following statements is false?
Marketing Mix
is the set of controllable variables that a company can use to influence the buyer's response, often categorized into four elements: product, price, place, and promotion.
4Ps
A marketing model that identifies and optimizes the four key elements of marketing strategies: Product, Price, Place, and Promotion.
Marketing Mix
is a set of actions or tactics a company uses to promote its brand or product in the market, traditionally defined by the four Ps: Product, Price, Place, and Promotion.
Marketing Mix
A foundational model in marketing that blends together the four critical elements of product, price, place, and promotion to create effective strategies.
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