Use the Table for the Question(s)below

question 64

Multiple Choice

Use the table for the question(s) below.
Consider the following income statement and other information:
-Luther's Operating Margin for the year ending December 31,2008 is closest to:

• A)0.5%
• B)0.7%
• C)5.4%
• D)6.8%

---

Definitions:

Personal Selling Process

A series of steps taken by sales representatives to sell a product, including prospecting, approaching, presenting, handling objections, closing, and follow-up.

Personal Selling Process

A direct marketing approach that involves face-to-face interaction between a salesperson and a potential customer aimed at making a sale and building customer relationships.

Business Reply Card

A pre-addressed and prepaid postcard or form included with a mailing, allowing the recipient to respond easily to the sender.

Stimulus-Response Selling

A sales technique based on the premise that specific stimuli can elicit predictable responses from customers, guiding them towards a purchase.