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Which of the following statements is false?
Audience Members
Individuals who actively watch, listen, read, or otherwise engage with various forms of media or live performances.
Behaviors
Observable actions or reactions of individuals or groups in response to external or internal stimuli.
Attitudes
The established ways of thinking or feeling about someone or something, typically reflected in a person's behavior.
Channel Metrics
Data and statistics used to measure the performance of a social media channel or campaign.
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