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Glucose Scan Incorporated (GSI) currently sells its latest glucose monitor,the Glucoscan 3000,to diabetic patients for $129.GSI plans on lowering their price next year to $99 per unit.The cost of goods sold for each Glucoscan unit is $50,and GSI expects to sell 100,000 units over the next year.
-Suppose that if GSI drops the price on the Glucoscan 3000 immediately,it can increase sales over the next year by 30% to 130,000 units.Also suppose that for each Glucoscan monitor sold,GSI expects additional sales of $100 per year on glucose testing strips and these strips have a gross profit margin of 75%.Considering the increase in the sale of testing strips,the incremental impact of this price drop on the firm's EBIT is closest to:
Particle Collision
An event where two or more particles come into contact with enough energy to cause a reaction or exchange of properties.
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Interactions between reactant particles that result in a chemical reaction, dependent on factors like orientation and energy.
Cooled
The process of lowering temperature or the state of being less warm.
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Molecules are two or more atoms bonded together, forming the smallest fundamental units of a chemical compound that can take part in a chemical reaction.
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