Examlex
Which of the following statements is false?
Guerrilla Marketing
An advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results.
Word-of-Mouth
Informal communication among consumers sharing opinions and experiences about products or services, influencing potential buyers.
Unconventional Locations
Unconventional locations refer to non-traditional or unique places used for events, businesses, or activities, often to generate interest or attract a specific demographic.
Negative WOM
Negative word-of-mouth; the act of sharing unfavorable opinions or experiences about a product, service, or brand with others.
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