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Which of the Following Statements Is False

question 16

Multiple Choice

Which of the following statements is false?


Definitions:

Guerrilla Marketing

An advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results.

Word-of-Mouth

Informal communication among consumers sharing opinions and experiences about products or services, influencing potential buyers.

Unconventional Locations

Unconventional locations refer to non-traditional or unique places used for events, businesses, or activities, often to generate interest or attract a specific demographic.

Negative WOM

Negative word-of-mouth; the act of sharing unfavorable opinions or experiences about a product, service, or brand with others.

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