Examlex
Which of the following statements is false?
Pull Strategies
Marketing strategies aimed at creating demand among consumers first, encouraging them to actively seek out a product or brand, which in turn prompts retailers to stock it.
Push Strategies
Marketing strategies that involve "pushing" products towards consumers by ensuring visibility in distribution channels.
Tracking
Includes monitoring key indicators, such as daily or weekly sales volume, while the advertisement is running to shed light on any problems with the message or the medium.
Deceptive Practices
Unethical or fraudulent activities designed to deceive or mislead consumers, often for financial gain or competitive advantage.
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