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Which of the Following Statements Is False

question 45

Multiple Choice

Which of the following statements is false?


Definitions:

Choiceboard

A choiceboard is an interactive online system that allows consumers to customize products or services according to their preferences before making a purchase.

Online Configurator

A digital tool allowing customers to customize the features or components of a product according to their preferences before purchasing.

Product Attributes

The characteristics, features, and qualities that define a specific product.

Interactive Marketing

A type of marketing where brands engage in a two-way communication with consumers, typically through digital platforms, to create a more personalized and engaging experience.

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