To Assess Whether an Acquisition Is Attractive Requires a Careful

question 4

Multiple Choice

To assess whether an acquisition is attractive requires a careful analysis both of ________ aspects of the firm and of the ________ the deal is expected to generate and the return that should be required.

• A) the operational; ultimate revenues
• B) the operational; ultimate cash flows
• C) the marketing; ultimate cash flows
• D) the marketing; ultimate revenues