Use the Information for the Question(s)below

question 13

Multiple Choice

Use the information for the question(s) below.
Consider two firms,Chihuahua Corporation and Bernard Industries that are each expected to pay the same $1.5 million dividend every year in perpetuity.Chihuahua Corporation is riskier and has an equity cost of capital of 15%.Bernard Industries is not as shaky as Chihuahua,so Bernard has an equity cost of capital of only 10%.Assume that the market portfolio is not efficient.Both stocks have the same beta and an expected return of 12%.
-The market value for Chihuahua is closest to:

• A)$10.0 million.
• B)$12.5 million.
• C)$12.0 million.
• D)$15 million.

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Definitions:

Nonprice Competition

A marketing strategy where companies differentiate their products or services based on attributes other than price, such as quality, design, or brand reputation.

Pure Competition

A market structure characterized by a large number of sellers offering standardized products or services, with no single seller able to influence price or market conditions.

Standardized Product

Goods or services that are uniform in quality and specifications across all producers and marketplaces.

Marginal Revenue

The additional profit earned from the sale of an extra unit of a product or service.