Examlex
Which of the following statements is FALSE?
Advertising
Paid nonpersonal communication usually targeted at large numbers of potential buyers.
Direct Mail
A marketing strategy involving the sending of advertisements or promotional materials directly to potential customers via postal mail.
Sales Communication
The process of exchanging information and messages between a seller and potential or existing customers to facilitate the selling process.
Potential Buyers
Individuals or organizations that are considered likely or prospective customers for a product or service.
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