Examlex
The ________ is a socially screened,common stock index modelled on the S&P/TSX 60 of 60 corporations that have passed a set of broadly based environmental,social,and governance rating criteria.
Augmented Product
A product enhanced with additional features, benefits, or related services that distinguish it from core and actual products to create added value.
Customer Loyalty
Refers to the dedication of customers to repeatedly purchase from the same brand, influenced by positive buying experiences and satisfaction.
BCG Growth-Market Share Matrix
A strategic planning tool developed by the Boston Consulting Group, which helps companies analyze their business units or product lines based on relative market share and market growth rate.
Strategic Business Units
Subsidiaries or divisions within a larger corporation, each focusing on a specific market segment or strategic goal.
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